Not only has the recent hot weather proved a welcome surprise to those of us who expected another cold, wet summer; it has proved very profitable for installers of Climate conservatory roofs.
According to Climate’s managing director Alan Atkinson, the soaring temperatures throughout June and July sparked a surge in sales of Climate roofs -particularly in the retro-fit market – as many homeowners decided they want enjoy their conservatory during the good weather.
“The recent hot weather has proved quite frustrating for people with a polycarbonate roof as they have not been able to enjoy their conservatory at a time when they have most wanted to” Alan comments.
“Many homeowners have discovered they don’t have to buy a new conservatory to significantly improve performance, they can simply replace they’re tired old roof with Climate. Climate roofs can reflect up to 78% of the sun’s rays, making them ideal for installations where there is increased exposure to sunlight.
“Climate also offers enhanced thermal performance, meaning the conservatory can be used all year round, and has a self-cleaning coating for a low maintenance, high shine finish. Our trade customers have capitalised on this thirst for Climate roofs and sales have proved exceptional throughout the summer months.”
Alan can see huge potential in this retro-fit market and is pleased to see a number of installers to contacting old customers and ‘upgrading’ them to a Climate roof.
“Winning new business can sometimes be quite tough for a conservatory installer. Most consumers will only buy one, maybe two conservatories in their lifetime, meaning installers constantly need a stream of new sales leads. But rather than always searching for new business, installers should consider contacting old customers and offering them an upgrade to a Climate roof.”
Alan continues: “We live in an ‘upgrade society’ where consumers constantly change phones, cars, and more – and contacting old customers and offering to re-glaze their existing conservatory roof with a Climate unit fits in with this trend. Previous customers represent a lucrative revenue stream and because the installer already has a relationship, conversion rates are often higher.”
While the good weather is likely to be short lived, the popularity of glass roofs continues to grow and demand for Climate looks set to carry on long into the future.